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The company will be using its recently expanded war chest to do the obvious next couple of steps after a Series A: expand the team, find more traction and build out a go-to-market strategy. I can tell that they want to make a mark on the web as a whole, and that’s something we were really attracted to as well,” said Abelon. Facet is about to have a big impact on the creative community and the wider web. “You start to get into the more community side - if you like someone’s style, you can apply it to your own images, which opens up a whole world of real-time collaboration.” You can encode the look and feel of a photo programmatically, and copy them across from one image to another,” said Dan Abelon, partner at Two Sigma Ventures, the lead investor in Facet’s round. You can define the style of a photo, and designers can use the same style on lots of different photos without having to manually edit each of the photos. “One aspect I really like about Facet is that it enables asynchronous collaboration.
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Having said that, it’s possible to download the images as layered Photoshop files, so it would be trivial to tidy that up - and the time saved in the batch editing process would be enormous. When it doesn’t work (see the middle two photos, where only the woman’s leg is in color, or where the tool failed to detect the dancer’s face as the foreground), it is a little disappointing. When it works, it is incredible, and something I’ve wished Lightroom had been able to do for years. In this screen shot, I’ve asked the tool to desaturate and blur the backgrounds. We can create that and give you a reusable image editing pipeline with an API endpoint, so you can process thousands of photos very quickly.”Īn example of the Facet interface. You’ll probably have seen the duotone effect they are so famous for when it comes to album covers.
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This is very powerful for maintaining brand consistency across a campaign for making sure that all your product, photographs, are consistent,” explains Joe Reisinger, CEO and co-founder at Facet.
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“As you edit an image and layer on those changes, we analyze every edit and we figure out how to transfer that across a much larger content library, building you your presets automatically. Photos by Haje Kamps, editing by Facet’s AI.įacet is particularly aimed at commercial-grade image editing where you need to prepare and present huge quantities of photos, but - as with Photoshop - it can be used in dozens of different ways, limited only by the image-makers’ creativity. The result isn’t perfect, but Facet was able to do this to 200 photos in a matter of minutes - an incredibly impressive feat of AI image editing. The image on the left had the background desaturated and blurred automatically by Facet. The web-based editor has a profoundly steep learning curve - a learning wall, if you will - but I was very quickly able to do some editing that would have been hard, if not impossible, in Photoshop. I uploaded a gallery of dance photos I shot at a recent Lindy by the Lake dance event in Oakland, and let Facet do its thing. It all became a lot clearer when I got a chance to play with the tool for myself. So when Facet reached out to me to say they had something brand new in the photo editing space, I got pretty excited, followed by “extremely confused.” Even after talking to the company’s founders and investors for an hour, I still couldn’t wrap my head around exactly what the tool is, nor who it is for.
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To say that I’m more than averagely interested in photography is a bit of an understatement - I used to be a professional photographer, and have written 20-ish books about photography. Facet just raised $13 million from Two Sigma Ventures with participation from Accel, Basis Set Ventures, Slow Ventures and South Park Commons. And yet, the tool is able to do things that haven’t been seen in the photo editing space so far. This means that you can do extremely powerful batch photo editing that is kind of like a mash-up between Snapchat’s photo filters, Adobe Lightroom’s batch editing features, Photoshop’s flexibility and the collaborative powers of Figma and the like. In a nutshell, the company has created an AI-powered photo editing tool that can be accessed using APIs.